Digital Marketing
There are tens of millions of websites where digital marketing can be implemented but here are the titans.
Top 10 Digital Marketing Platforms to consider
Google Ads: Google's advertising platform allows businesses to display ads on search engine result pages, partner websites, and YouTube, reaching a wide audience.
Facebook Ads: With its extensive user base, Facebook Ads enables precise targeting options and offers various ad formats to engage with users on the platform.
Instagram Ads: As a subsidiary of Facebook, Instagram provides an effective platform for visual marketing and reaching a younger demographic.
LinkedIn Ads: Ideal for B2B marketing, LinkedIn allows businesses to target professionals based on job title, industry, and other relevant criteria.
Twitter Ads: Twitter's advertising platform offers various ad types, including promoted tweets, accounts, and trends, to engage with a large user base.
YouTube Ads: YouTube allows businesses to display video ads before, during, or after videos, capturing users' attention with rich media content.
Pinterest Ads: Particularly suited for e-commerce and visual content, Pinterest helps businesses showcase products and inspire users through visually appealing pins.
Snapchat Ads: Popular among younger audiences, Snapchat offers various ad formats, including sponsored lenses, filters, and snap ads.
TikTok Ads: TikTok's rapidly growing user base makes it an attractive platform for businesses to create short-form video ads and engage with a younger demographic.
Email Marketing Platforms: Platforms like Mailchimp, ConvertKit, and HubSpot enable businesses to manage email marketing campaigns, automate workflows, and track performance.
Facebook, now Meta, lead the way with the below layout and now most companies follow an almost identical approach. Each platform has a unique learning curve but the following structure is industry standard.
Campaign Layer
Ad Set Layer
Ad Layer
Influencer Marketing
It is incredibly powerful to create and maintain a robust influencer marketing strategy and ongoing campaign.
Identify as many bloggers and Instagram influencers with followers between 50k and 500k as possible. Start wining and dining, sending them “care packages” or offering them free gift cards or visits. The goal is to send them merchandise and branding with the hope that they post and write about it as well as post it on their stories. In addition, create affiliate links and allow them to make money when people shop their links.
It is best to not pay them nor ask them to post. Simply by sending them the goods, inviting them for a visit, writing sincere notes, taking them to nice events, and buying them lunch or dinner aka building relationships, they should start to post organically without a direct ask.
Contact us today to discuss opportunities on how we can help implement or most likely, improve, Digital Marketing services into your business for Facebook; Instagram; LinkedIn; Pinterest; Tik Tok; SnapChat; Google; Amazon; and more.